Management speak versus leadership speak

Friday 1 March 2013

I found this great example of all that is wrong with modern management in ‘Made to. Stick’ by Heath and Heath.

Compare the phrase in JFK’s great speech committing America to land on the moon;

‘put a man on the moon and return him safely to Earth before the decade is out’

And what the modern management speak version would probably be;

‘our mission is to become the international leader in the space industry through maximum team centred innovation and strategically focused aerospace initiatives’

That says it all about what our real problem in energy and all other areas is today, to much emphasis on so called management (most of which is bad management) and not enough leadership.

Tags: Energy, Management

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Dr Steven Fawkes

Welcome to my blog on energy efficiency and energy efficiency financing. The first question people ask is why my blog is called 'only eleven percent' - the answer is here. I look forward to engaging with you!

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